What happens when you stick your product in the hands of cute girls parading in front of a video camera? Your product sells, of course – at least, that’s what our pals at Sony think.

Remember the E440K, the portable MP3 player that some were mistaking for an alarm clock? The player has been spotted alongside Japanese girl-band 4minute who are purported to have signed an endorsement deal with Sony’s Walkman.

Unfortunately, don’t expect too much out of this video promo because you’ll get too see a lot more of the 5-piece girl-band than the player itself.

You’re all probably still wondering about a release date. The E440K is yet to raise its head on the likes of Amazon. Enjoy the video…

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