Sony’s S540 has made a quick transition from being announced to being released. In fact, it was only yesterday that we uncovered Sony’s product demonstration video, an attempt at a video review of sorts.

Amazon have made the S540 available on their website and as far as we can tell, the product seems to be shipping now. All three colors of black, red, and violet are shipping in a choice of 8GB or 16GB.

The players are currently priced at $109.95 and $129.95 for the 8 and 16GB models respectively.

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