Since the official corporate announcement of the S740,  Sony has kept the release of the player nicely under wraps.  Word has now emerged through SonyInsider that the S740 is hitting retail stores throughout the Asian Pacific region.

This has raised speculation as to whether the U.S. and Europe will get to lay its hands on the holy grail.  Although western consumers have all ruled out the possibility of an A840 stateside release, there is still strong hope for the new S740.

The Asian Pacific region has been short changed in the color department – it’s available in black only.  We’re not quite sure what happened to the purported color choices of gold, green, and violet that are available in Japan. Let’s hope the western allies receive more consideration.

S740 Specs:

• 2.0-inch LCD display
• available in 8GB, 16GB, and 32GB capacities
• features noise cancelling technology with Sony’s Trademarked Clear bass, Clear Stereo, and DSEE sound technologies.
• continuous audio playback of 42 hours and 10 hours video.
• includes FM tuner, TV out (SD), and lyric service.
• available in black, gold, green, and violet.

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